With the insatiable Jordan PR machine running at a terrifying pace at the moment, the mass media seem only too happy to indulge her hunger for headlines. But has someone, at last, recognised that the very public chronicles of her break up with Peter Andre are harming more than her own dignity?

Claude Knights, director of children’s charity Kidscape, condemned controversial Twitter posts made by Jordan in an article in The Sun, accusing her of setting a negative example to celebrity influenced teenagers.  Indeed, I agree Jordan’s angry use of the c-word is distasteful but this is not my reason for concern.

Jordan’s Tweets are an extreme example of what I call STM (Sharing Too Much) – a social virus that is spreading rampantly amongst online social networking communities.  As more of us sign up to these sites, I fear our immunity levels will dip to a dangerous low.

Previously a condition confined to kiss-and-tell girls and fame hungry Big Brother contestants, even our nearest and dearest are showing symptoms.  Letting off steam in a status update, cruelly tagging “friends” in embarrassing photos, revealing a break up to the world before they’ve told the other person involved.  The line between what is a private matter and what should be exposed to public scrutiny is moving ever closer to the shameful end of the scale.

As Jordan knows only too well, one of the sought after side effects of STM is attention. And this seems to be something even the most bashful amongst us are finding hard to resist.

As a Tweeting, blogging, Facebook addict myself, despite this little rant, I’m reluctantly admitting I have a severe case of STM.   And my dilemma is should I embrace STM or fight it before I reveal too much?

LJ